But it wasn't just the fashion world that was embracing bright colors and neon hues the candy industry was also getting in on the action. Step back in time to the 1980s, when big hair and bold fashion were all the rage.
OLD SCHOOL NOW AND LATER CANDY MOVIE
These bite-sized candies quickly became a fan favorite and were even featured in the hit movie E.T. Two years later, in 1978, Reese’s brand expanded its line of products to include Reese’s Pieces. Inspired by the candy of the same name in the 1971 Willy Wonka film, these jawbreakers were a fun and long-lasting treat. In 1976, Breaker Confections introduced Everlasting Gobstopper jawbreakers under the Willy Wonka brand. With its unique texture and sweet flavor, Bubble Yum quickly became a hit with kids everywhere. The same year also saw the introduction of Bubble Yum, the first soft bubblegum. Despite the rumors, Pop Rocks remained popular throughout the 70s and beyond. This fizzy, popping candy caused a bit of controversy as rumors circulated that it could be harmful to kids. Overall, the 1960s was a time of innovation and creativity in the candy industry, and these classic treats remain popular today.ĭid you know that some of the most iconic candies from the 70s are still popular today? In 1970, Beich's Flavored Caramels hit the candy scene and would eventually be rebranded as the Laffy Taffy we know and love today.Īnother candy that made waves in 1975 was Pop Rocks. The psychedelic late ’60s gave us the fizzy candy ZotZ. 1967 saw the debut of Razzles, whose tagline was: “First it’s a candy, then it’s a gum,” while the taffy trend continued with Starburst’s introduction also in 1967.
It's safe to say that 1962 was a big year for candy lovers everywhere. These tangy, bite-sized candies were made using the same recipe as popular Pixy Stix and Lik-M-Aid products but in a less messy form. The same year also saw the introduction of Lemonheads by Ferrara Pan, which quickly became a fan favorite.Īnd let's not forget about SweetTarts, which made their debut in 1962 as well. These chewy treats were an instant classic with bold colors and long-lasting flavor. One of the most iconic candies from this time period was Fruit Stripe Gum, also known as the "Five Flavor Gum." Invented by James Parker and launched in the early 1960s, this gum quickly became a hit with candy lovers.Īnother popular candy that emerged in 1962 was Now and Later taffy squares. The 1960s was a decade filled with colorful treats.
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